Paris Fashion Week debuted Viktor & Rolf’s ( Amsterdam-based fashion brand) Ready to Wear Spring Summer 2009 collection online. The most interesting aspect of this show was that only one model Shalom Harlow, was filmed over a half days modeling all pieces of the collection performed to showcase the entire collection. Viktor & Rolf with a team of 57 was employed to manage perfectly the virtual runway show, they hired also a professional foot massager to massage her aching feet and keep her active. Yeah 14 hour continuous shoot is not a joke!
Watch the intro to the show through the video section for the complete runway show at Viktor & Rolf’s official site .
Dior designed an interactive feature to promote its cosmetics range for men. The site is sophisticated designed with a nice 3D interactive video that takes the user throughout the entire products range, with the possibility to click and further explore specific cosmetics products and wide range of fashion, fragrance and accessories.
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MIT Mobile Experience Lab come up with innovative idea to design an organic sculptural landmark that responds to human interaction controlled with hundreds of sensors. So called the “Redesigning Fashion Trade Shows”, the video shows how the light changes while a woman walks by it in responses of the fiber optic lights when she touches it in different ways.
This commercial was shot for Samsung targeting on the Euro 2008 frenzy, integrating soccer and sexy girls to promote their beautiful performance range.
Levis is launching number of interactive projects to push its Spring Summer Collection. After Copper Waste and Cut to Reveal You, now it’s the time for “Mix It Up” which accommodate photos uploaded by the users, it’s coming once again from Asia/Pacific…
Mentos unveiled innovative & fun promotional site “Mentos Kiss Cam” which allows you to kiss a sexy girl or a hot guy. All you need a webcam and pop a virtual Mentos in and start loving on the model. Watch the video which might take you from virtual scene to real life.
The following prints recently used by the Brazilian Association of Press as a celebration of the World Press Freedom Day on 3rd of May. These artistic illustration are targeted to stealth of censorship featuring this ads where the girl is silenced with a wrap around her mouth. The censoring blindfold are projected with eyes and mouth drawn on to create the illusion.